THE MARKETEERS | Strategy and Planning    
  For each project this is the most critical part where we discuss & understand the requirements and decide:  
  What needs to be done?  
  Why we do it  
  How we do it  
  Followed by Business plans formulations.  
  After doing a 360 degree analysis, special emphasis is given to build in practicality, sanity and how best the given resources can be utilized to maximize results.  
  The Marketeers builds in tools (like scorecards, ground reality checks, future planning, building in market factors, measurements). At the same time  enough flexibility in the operations model  is built in to bring out the best results and ensure that space for periodic and prompt changes is incorporated to suit to the abrupt market changes and reactions.